ll archives: Garnish & Gather's Emily Nethero Golub
If you've ever dreamt of farm fresh, all-natural and ready-to-cook gourmet meals, well Garnish & Gather is your reality. Founder Emily Nethero Golub's locally sourced, chef-approved, delectable dinnertime meal kits provide Atlantans great-tasting food and recipes highlighting seasonal ingredients. We found Emily's business so clever (and much-needed for we Pinterest-loving home cooks) that we had to introduce her to all of you. Without further ado, meet Garnish & Gather's Emily Nethero Golub!
Current location: Atlanta, Ga
Where are you from? Roswell, Ga!
Education: Graduated from Washington & Lee University with a degree in Biz & Accounting
Business & Formal Title: Founder of Garnish & Gather
What is Garnish & Gather and how did it come to be? Garnish & Gather is really a dinnertime solution. We put together ready-to-cook meals with farm fresh ingredients from our local farmers and amazing recipes from Atlanta chefs! We’re all about helping folks enjoy cooking again by letting them skip the grocery store and recipe planning and just have fun in the kitchen with gorgeous seasonal foods. We give you everything you need to cook a delicious dinner, all you need at home is a little olive oil, salt & pepper! I started G&G because I wanted to eat local foods but I didn’t always know what to do with the different seasonal veggies. I often found myself turning to google to determine if the little root I held in my hand was a turnip or a rutabaga, or some other surprise from my CSA box. Then came the question of how to cook it! With a busy work schedule, I also didn’t have the time to recipe plan or go to the grocery store for all the other ingredients I needed, and kept thinking there has to be a better way! And Viola - G&G began to take shape!
What did you do before? Before G&G I was working for Intimacy, a family owned boutique specializing in bra fitting (you may know them for their store at Phipps Plaza!). My mother founded Intimacy in the early 90’s and they decided to expand nationally in about 2007, which is when I joined them! During my time, there we opened 16 stores across the country and it was an amazing journey. I learned so much and loved my role which was all about developing the culture and managing our retail stores. A strong culture is the absolute key to any consumer facing business - if you and your team love what you do, your customers can feel it!!
What did you think you’d be doing now whenever you were 10? Oh wow - that’s a tough one! I remember a short time where I wanted to be a chef. I dreamed of making the best mac ‘n cheese in town. I guess some things never change.
Is Garnish & Gather your dream job? If not, what else is in the works? Yes! For me, doing something I love is the best job out there. Its a lot easier to put in the long hours of an entrepreneur if it doesn’t feel like work. Creating something that brings people joy each week is really a special feeling!
Are you involved in any side hustles, ladypreneur collabs or baby projects? Tell us about them. For now, Garnish & Gather is my primary focus, but I’m very excited to explore new projects in the next year or so once G&G is little bit older - there are some really amazing things going on in this city!
What does your daily routine consist of? I’m a big fan of early rising, so usually I’ll try to get a head start on the day and catch up on emails and all the administrative tasks and get my todo list for the day going.
Then the fun begins! During the middle of the week, we’ll often be working on some projects like redesigning elements of our website or meeting with chefs & food artisans in town to find fun new ways to collaborate. Now that spring time is here, we’ll also throw in a farm visit about once a week - which is a real highlight! Towards the end of the week we get busy-busy preparing all of our meals for our home chefs. And Saturday mornings you can usually find me under a tent at a farmers market around town!
I always like to wind down in the evening which is a lot easier when I get to test a delicious recipe in my kitchen just about every night. I also really *TRY* not to email after 6pm so I can have some quality time with my husband (and my TV, if we’re being honest).
How do you balance work and life and is that actually even possible? I have found that there is always work to be done, so for me, setting boundaries has become important. That means that when it's quality time with my husband, friends or my family, I’m present and not checking my phone or emails. I also try to stay active several times a week as I know I’m a lot happier with a little fitness time! For me, its about scheduling those times in and not letting other things push those ‘me times’ around.
You have to do it and you hate it – what is your least favorite task to do at Garnish & Gather? Printing! We print our labels & recipe cards at our office and we have about as many paper jams and printer mishaps as there are pieces of paper running through it! I also really don’t like proof-reading as you may have noticed :)
What are your favorite business lady apps? Uh-oh, this is an embarrassing question. I get made fun of a lot for being an old lady when it comes to apps. I’ve been known to say “so where does the # go again?” Although, I do love Dropbox and while its not an app - I couldn’t live without Excel. So there it is, my dirty little secret that I’m very behind the times - just ask my right hand gal, Danielle. I can hardly comment on a post without her.
Top 5 favorite cities? Atlanta (I just love it here!), San Diego, D.C., NYC & Scottsdale!
Red, White or Sparkling? White, please!
Tell us the best place to eat in your city. If it’s your kitchen, share your favorite/best recipe. Well, yes it is my kitchen on just about any night we’re testing a recipe. Checkout The Lady Entertains for one of our favorite G&G recipes! But when we go out, it’d have to be Miller Union.
Words to live by: Do what you love and money will follow!
In 5 years you’ll be: Expanding G&G around the country: supporting local farmers & home cooking in cities all over the place!
On being a woman entrepreneur: People want to help you! I was so scared in the beginning to reach out and get to know a whole new community. I was surprised each time someone said "yes" to my requests to meet, and then was even more excited that they wanted to help me! Network whenever you can and then listen, ask questions, and get to know the people around you. If you are humble and open, you’ll be met with wonderful people who are on your side!