ll archives: Joanna Riedl Public Relations' Joanna Riedl


It's always a pleasure chatting with San Francisco-based publicist Joanna Riedl. We were able to make Joanna's acquaintance way-back-when while attending the Texas Style Council conference in Austin, and have enjoyed watching her entrepreneurial journey flourish ever since. See what Joanna's been up to!


Current location: San Francisco

Where are you from? Cape Cod

Education: Merchandise Marketing at FIDM in Los Angeles

Business & Formal Title: Publicist at Joanna Riedl Public Relations

What is Joanna Riedl Public Relations? It’s just me really! About two and half years ago I decided I wasn’t vibing with the agency world anymore so I opened up shop as a fashion and lifestyle PR consultant, allowing me to dance to the beat of my own drum while hustling for clients I truly believed in. I’ve worked with Photobooth, Mira Mira, Sarah Swell, and my biggest client, Poshmark, the leading destination for buying and selling fashion.

What did you do before? Prior to launching my own consultancy, I worked at People’s Revolution in Los Angeles where I ran the showroom before focusing more on fashion PR and celebrity branding and then more recently I was at MSR Communications, a leading boutique technology PR firm in the Bay Area.

What did you think you’d be doing now whenever you were 10? I wanted to be a marine biologist with every bone in my body (hey I’m a Pisces, what did you expect?) until I learned how much science was actually involved. Now looking back at my wild imagination, the ability to make friends and put people around me at ease,  I can see I always had the publicist spirit inside of me.

Is Joanna Riedl Public Relations your dream job? If not, what else is in the works? Damn skippy. I’m sure it will take on many shapes and forms in the future but I can’t imagine doing anything else. I really never knew that it was possible to manifest and design such a creative and personally rewarding work-life. I’m grateful every day that I get to work for myself on the projects that I do.

Are you involved in any side hustles, ladypreneur collabs or baby projects? Tell us about them. You know it! I’m a regular contributor for fashion and lifestyle website Refinery29 and report on all sorts of important issues like the best pizza in the Bay Area, where to meet guys, and Airbnb’s office decor. No really, I’m very passionate about writing and love being able to come up with my own editorial ideas and creatively execute them on such a great site. I’m also an unofficial life coach for all my friends (or anyone who will listen!), they love it.

The Grind

What does your daily routine consist of? Every day is different since there could be a press opportunity that pops up and takes over your entire day. But I usually wake up around 8am and hop on Twitter to check what’s happening in the news cycle. Twitter is a publicist’s best friend. I’m responding to emails on my phone before I even wipe the sleep out of my eyes. I tend to anything that has developed overnight (the media moves super fast) and then grab tea and some breakfast - usually granola and yogurt...wait, how much detail do you want? Most of my morning is then emails to my clients and the press coordinating any current news announcements or interview requests or pitching new story ideas, research and developing upcoming PR campaigns, and a ton of reading. Throughout the day I like to keep close tabs on what all of my client’s beat reporters are covering and any interesting news I can use. I usually take in person meetings in the afternoons or head into my client’s office down in Silicon Valley. I’ll have a video shoot or a photo shoot here and there either for a client or to accompany one of my Refinery29 stories. I do most of my article writing at night - at the last moment, obviously - because that’s what writers do.

How do you balance work and life and is that actually even possible? It’s interesting because I know a lot of people struggle with that but it’s not something I think about a lot. I truly love what I do and it brings me a ton of joy. Plus, I pretty much hang out with people who work in fashion or are entrepreneurs themselves so we just sit around and talk about work and how we’re going to take over the world most of the time anyways. Honestly, I feel so grateful that as an entrepreneur I usually get control over my days and have set up my schedule to mimic when I’m most productive which I find is usually in the morning and at night. I usually break in the late afternoon to spend time with my best friend’s one year old which always puts whatever I’m stressed about into perspective.

You have to do it and you hate it – what is your least favorite task to do at Joanna Riedl Public Relations? Media list creation. A really good, comprehensive, “no holes” list takes a lot of research and can be time consuming. It’s something I always pass along to interns now, but I will say I’m pretty damn good at them by now.

Ladypreneur Living

What are your favorite business lady apps? Twitter (the BEST for PR professionals IMO), Instagram, Poshmark (my client!), Notes (I make all my to-do lists over tea in the morning) and Snapchat (I mean, we have to have fun, right?)

Top 5 favorite cities? San Francisco, New York, Boston, Portland and Los Angeles.

Red, White or Sparkling? Sparkling water with lime. I don’t drink but throw those down like it’s nobody’s business!

Tell us the best place to eat in your city. If it’s your kitchen, share your favorite/best recipe. I’m obsessed with Lolo’s in the Mission. It’s the brightest, vibrant setting with Latin food to match. Plus the owners are the sweetest!

Words to live by: Be present.

In 5 years you’ll be: Knocked up with a two year old on my hip and still crushing it.

On being a woman entrepreneur: This is for all entrepreneurs, not just women. Whenever you take a big risk or put your true self out there you have to say “I see you fear, but I’m going to go around you.” If we’re not afraid, it’s not worth it.

And I leave you with the words of one of the greatest female entrepreneurs: “You don't need to call in to work 'cause you're the boss”

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