ll archives: Allyson Conklin Public Relation's Allyson Conklin
We have a confession to make. We love the PR hustle. That's why we are so excited to introduce you lovelies to Allyson Conklin, founder & principal of her eponymous Colorado-based public relations boutique. Founded in 2010, Allyson Conklin Public Relations represents beauty, home and lifestyle brands (and a few of our favorite blogger businesses!). Read on and discover how Allyson made the leap into ladypreneur territory.
Current location: Fort Collins, Colorado
Where are you from? I grew up in California and Colorado, and have also lived in New York (twice) and Utah.
Education: Bachelor of Science in Apparel Merchandising / Colorado State University
Business & Formal Title: Allyson Conklin Public Relations / Founder & Principal
What is Allyson Conklin PR? Allyson Conklin Public Relations (ACPR) is a boutique public relations agency that represents beauty, home and lifestyle brands. We work to get emerging and independent brands noticed by editors, influencers and consumers.
What did you do before? My career started with a fashion internship at Footwear News. I went on to work in advertising sales at W magazine prior to finding my way to public relations, where I held positions with Shiseido Cosmetics and Talisker before founding ACPR in December 2010.
What did you think you’d be doing now when you were 10? I wanted to rehabilitate orphaned and injured whales! My maiden name is Whaley, so I have always had an affinity for the mammals (and all animals, for that matter).
Is ACPR your dream job? If not, what else is in the works? Yes—it absolutely is! In founding ACPR, I was given the unique opportunity to create my dream company and job. I do what I love and I think that translates to the world.
Are you involved in any side hustles, ladypreneur collabs or baby projects? Tell us about them. No side projects, though everyday is a hustle!
What does your daily routine consist of? My day typically starts with a 6 a.m. workout at the local Pure Barre studio. I’m addicted and have discovered that it does so much more for me than keep me physically and mentally fit! At the office, my time is chock full of collaborating and communicating with clients, editors and my team. On any given day, I work on a wide range of activities, which can include strategy and brainstorming, creation of messaging and materials, pitching stories, facilitating interviews between clients and editors, networking and business development, mentoring my team, and general business operations. As my to-do list always seems to be growing, it’s sometimes hard to find a stopping place for the day. But when I am able to find a comfortable place to stop, I head home to my husband, Michael, and two dogs, McKinley and Whitney. My nights are spent cooking (I’m currently cooking and baking my way through Pinterest) and eating, then relaxing in front of the television (if it’s on Bravo, it’s most likely on) with my iPad in hand (either for shopping or reading). Weekends are meant for rejuvenation and I enjoy quality time with my family, discovering new restaurants, testing out new beauty products, movies (I’m a sucker for movie theatre popcorn), and shopping for my home (I can’t stop buying pillows) or whatever else I currently “need” at the moment.
A day in the office of ACPR is like? How do you balance work and life and is that actually even possible? Balance, in general, is hard for me. I feel like I am constantly battling one extreme or the other. While I’m not sure I’ll ever be able to say that I’ve mastered work and life balance, I have a surefire tactic that I use to help me get to a better place. Whenever I’m feeling particularly out of control, I shift the focus of whatever is currently spiraling out of control to another realm. For instance, if work stress has been getting the best of me (which often presents itself in sleepless nights), I carve out some extra personal time for myself. And after that facial, manicure, glass of wine, extra workout, or “all about me” day, I find myself feeling more balanced.
You have to do it and you hate it – what is your least favorite task to do at ACPR? Accounting!
What are your favorite business lady apps? On the go, I live and breathe by my iPhone. Having email, calendar and contacts at my fingertips makes life so much easier. For social media, Instagram, Pinterest and Twitter are my favorites. Professionally, I use Dropbox for easy file storage, access and sharing, Hootsuite for social media management, and Newsstand for magazine subscriptions. Personally, I use MyFitnessPal to track nutrition and fitness, Pure Barre to schedule my workouts, OpenTable for restaurant reservations, Tagg to keep track of my dogs (I’m a helicopter mom), Pandora for music, and iBooks for my newest read.
Top 5 favorite cities? New York, Portland (Oregon), San Francisco, Atlanta and Fort Collins
Red, White or Sparkling? Sparkling. Always!
Tell us the best place to eat in your city. If it’s your kitchen, share your favorite/best recipe. My favorite place to eat in Fort Collins is at the cocktail bar, Social. Their Lavender Sour is out of this world (and I’m a hardcore prosecco fan) and their food menu (I’m keen on the cheese flight and soft pretzel) is equally divine.
Words to live by ... Do your best and be nice.
In 5 years you’ll be . . . In 5 years, at 8 years old, ACPR will continue to be recognized by brands for our top notch service and results, and by editors for our marvelous roster of clients, authority on the beauty, home and lifestyle arenas, and ever dependable nature. We’ll own an office space and my team will have grown to include a few more employees. I will likely continue to do exactly what I do now: feeling grateful for the opportunities, appreciating the lessons, making plans for tomorrow, and trying not to worry about the future.
On being a woman entrepreneur . . . It’s the hardest I’ve ever worked. And the most rewarding! #worththehustle