ll archives: Clara Persis' Clara Artschwager
We stumbled upon Clara Artschwager's blog in our pursuit of gorgeously photographed (and tasty) drinks to pin. As it turns out, this ladypreneur has a plethora of must-try recipes and is the brains behind Clara Persis, a boutique social marketing firm.
Current location: Brooklyn, NY
Where are you from? Rhinebeck, NY
Education: Bachelors in Liberal Arts from Johns Hopkins University
Business & Formal Title: Owner/ Founder of Clara Persis
What is Clara Persis? It’s a boutique social media marketing firm that works to refine the process of social marketing by leveraging strong relationship with the influencer community and insider expertise.
What did you do before? I did corporate marketing and event planning for two different companies across the span of five years before venturing out on my own.
What did you think you’d be doing now when you were 10? I’m not sure what I wanted around age 10, but in middle school I definitely had my eye on being a dancer (I believe that film Center Stage came out around that time...). I took all sorts of dancing, acting, and music lessons growing up, and absolutely loved musical theater, but I never really gave it my all. I still dream about it though! I often think about taking dance classes again.
Is Clara Persis your dream job? If not, what else is in the works? I think less about my dream job, and more about my dream type of work or life. With any job, there are going to be things you don’t like doing, and that’s definitely true of running Clara Persis (hello business expenses…). But what makes it “dream like” is the fact that I get to work for myself, produce creative work practically every day, and collaborate with incredible people. I definitely crave more balance (that’s no part of my dream!), but I think that just takes time.
Are you involved in any side hustles, ladypreneur collabs or baby projects? Tell us about them. Between the business and my blog, I’m pretty tied up! But I am thinking about creating some sort of online tool or resource for social media marketing for small businesses or entrepreneurs this summer. I get so many questions in this space, and often don’t have the time to answer all individual requests, so I’d love to create a general tool that can provide support for multiple people at once.
What does your daily routine consist of? Lots of emails, usually a few calls, and meetings with clients. I try the have at least 1-2 days a week where I’m at home and can crank through a bunch of work at my desk, and then load up the other days with meetings or calls so everything’s as condensed as possible. Throw in dinners with friends, networking lunches, and ideally some time for myself and you’ve got a pretty full schedule!
A day in the office of Clara Artschwager is like? A little all over the place! It starts around 8:00 am with emails and coffee, then transitions to meetings or calls, and winds down around 6/6:30. I generally try to break my work and projects into chunks, so I’ll set up most of my blog and social media content at the beginning of the week, devote specific days of the week to specific clients, set aside time for developing new business and time to connect with my associate at a specific time each week, and so forth.
How do you balance work and life and is that actually even possible? It is very, very hard, and is truly a constant struggle. I think part of starting of business is simple accepting that for the first few years, things likely won’t be balanced- you have to hustle. And that lack of balance is not always pretty. It means less sleep, poor eating, lack of exercise, etc. People don’t talk about that stuff enough! As I enter my third year, I’m really making a point to end the day at a proper hour and not let my health get pushed to the backburner, but it’s definitely something I have to make a point to do each and everyday. I think achieving the balance comes from recognizing that in order for you business to flourish- your self care has to come first.
You have to do it and you hate it – what is your least favorite task to do at Clara Persis? Often developing proposals. Usually the projects concepts are so fun, I just want to start! But clearly a professional relationship has to be mapped out, so the annoying part is really that they’re so time consuming. I’m working this year to operationalize those business procedures as much as possible with the help of a business coach.
What are your favorite business lady apps? I love the Sunrise calendar app, so much better than regular iCal. I love Audible for listening to podcasts on the go, and Headspace for guided meditations to slow me down. And it’s nothing new, but I’m absolutely obsessed with Instagram.
Top 5 favorite cities? New York is definitely up there because it’s home, but I also love Madrid, Rome, Chicago, and LA.
Red, White or Sparkling? Red in the winter with hearty dishes, and Rosé all summer long! Sparkling Rosé fits into that category, too.
Tell us the best place to eat in your city. If it’s your kitchen, share your favorite/best recipe. Oh this is so hard! The list is endless in New York. But if we’re focusing on Brooklyn, I’d say Buttermilk Channel is one of my absolute favorites. It’s nestled in such a beautiful spot in the Carroll Gardens neighborhood, and serves up delicious new American food with a Southern flair. Their Buttermilk Chicken and Waffles is insane.
Words to live by . . . “If something scares you, you should probably be doing that thing.” I have a tendency to let my fears and anxiety get the best of me, which can hold me back work wise. The most exhilarating and inspiring projects often involve some form of risk, but the rewards and fulfillment I reap from those projects are the biggest. I’m really trying to remember that as I take some big leaps to expand my business in 2014!
In 5 years you’ll be . . . Ideally still working on projects that are my true passion, and with people that excite me. Producing blog content that’s aesthetically rich and innovative. Hopefully life will be a bit more balanced, but with my itching desire for a little one, that probably won’t be the case!
On being a woman entrepreneur . . . Do not be afraid to want a lot (something I learned from Debbie Millman). I think we’re all capable of way more than we think, it’s just a matter of breaking our goals into tangible to dos, fighting as hard as we can to not let fear hold us back, gathering as much help as possible, and realizing things take a very very long time.
Socialize with Clara
Photo by Sasithon Photography