Creative Strategist, Porsha Thomas
Porsha is a creative strategist, professional shindig thrower, and content producer with an affinity for branding and digital marketing. She helps women founders devise paths towards business growth and profitability by providing tailored, d-i-y strategies for their business branding, event planning and marketing.
Image credit: Kelley Raye
Name: Porsha Thomas
Current location: Atlanta, GA
Hometown: Lubbock, TX
Education: Mayborn School of Journalism at the University of North Texas, Bachelor of Arts, News-Editorial
Business & Formal Title: I’m the founder + CEO of Gowrkgrls and I work with clients in need of branding, event planning and communication (marketing/pr) strategy.
How was your business was born?
I started Gowrkgrls (then Ladypreneur League) out of necessity. I’d just moved to Atlanta from a stint in Washington, D.C. and was looking for community. In D.C., I’d experienced a big upset in my business and had a falling out with a partner. I felt defeated and alone. I was embarrassed about what’d happened and didn’t talk about it much. I guess it was kind of a form of therapy, but once in Atlanta, I decided to start a blog on which I’d interview women founders about how they overcame failures in business. Over time, I ended up building the community I was searching for.
What is your mission?
In the most basic sense, to create a support system for women founders and provide access to resources to help their ventures grow.
List your scope of services.
Gowrkgrls is a platform promoting collaboration among lady movers and shakers. Women can list their services in our marketplace to attract new clients or share their skills with the community by teaching an e-course or learning a webinar. Creators are
My personal scope of services swirls around all things branding and communication. I’m available to help women DIY their branding and communication strategies as a coach and instructor, or they can tell me their vision and sit back with a glass of wine, I’ll take care of the rest!
What can potential clients expect to pay for your services?
My hourly rate is $150/hr, and I have packages available as well. I list pricing on my website though because I prefer to understand what a client’s budget and needs are first. I’d much rather a create a custom package for a client than turn them away.
Describe your favorite projects to take on and/or favorite clients to work with.
My favorite clients are people who have a clear vision of what they’d like to achieve. I like collaborative work sessions too, so I have no qualms with getting a glass of wine with a client and going through their website tweaks together. My favorite projects surround brand identity. I love when people are starting (or restarting) new ventures and I get to be part of that with them.
Now, tell us a client horror story.
When design clients tell me, “I’ll know it when I see it.” No ma’am, you will not. Because we cannot work together if you don’t already know. 😂Ain’t got time to be guessing and going back and forth.
What sets you apart from others in your industry?
Experience and personality. These are the things that set anyone apart from the rest of us, honestly. But I’m definitely proud to put my whole self into what I do. Me being me is the reason clients choose to work with me because they can have their logos designed anywhere. Me being me is the reason ladies join Gowrkgrls over one of the other 9849284733 women’s groups in the world.
What did you want to be when you grew up?
A writer. I used to steal my older sister’s YM and Sassy magazines (– if you remember YM and Sassy, I definitely fucks with you) and read them cover-to-cover…and take all the quizzes. I knew I wanted to do something editorial. I didn’t know what editorial meant yet, but you get it. I wrote a short story called “Behind Closed Doors” when I was like, 11 which looking back, was definitely inspired by Lifetime movies. I kept a journal, wrote angry teen poetry, etc.
Tell us about a time you’ve had to “make lemonade” in your business.
Gowrkgrls is the biggest jug of lemonade I’ve ever made. I turned what felt like the BIGGEST failure into this, y’all! 💪🏾
How do you treat yo’ self?
Before I turned 30, I treated myself by indulging in deliciousness – food and wine. I would definitely still be doing that but guess what, kids? Shit sticks around in your 30’s. So far, I’ve not been able to “just change my diet for a few months” and watch the weight fall off. So now I’ve switched it up a bit to treat myself in ways that aren’t guaranteed to make me fat and bloated. I enjoy workouts that have nothing to do with cardio, conscious eating, “beauty days” – me sauntering around my apartment in a pink robe wearing face masks and doing my nails, acupuncture, sipping Kava, coffee and brunch and dates with my besties, etc.
What’s the best career advice you’ve received?
“Honey, you’ve just got to put your blinders on,” said to an emotional 23-year-old me by an older coworker during a complaint session about me not living the life I’m living currently, basically.
Mama, I made it. 🙋🏾♀️
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